FC NORWICH // THE ART OF CANARIES

The "Art of Canaries" campaign for FC Norwich was designed to showcase the club's deep connection to both the community and the arts, using creative visuals and storytelling. The campaign highlighted the new shirts as more than sportswear, presenting them as works of art that symbolize the club's spirit. Inspired by this, Norwich embraced a similar concept in their own campaign, calling it "It’s a work of art," further emphasizing the connection between the team and its identity: https://www.canaries.co.uk/content/the-making-of-our-home-kit-portraits-with-artist-phil-galloway