2019
CSR PROJECT #MakeItLouder
CSR initiative #MakeItLouder nominated at international football awards
PR & Media Outreach
Marketing Strategy
Brand Strategy & Positioning
Client /
FK RITERIAI
The #MakeItLouder initiative, launched with FK Riteriai, gained international recognition for its innovative approach to inclusion. The campaign made history by providing sign language interpretation for a football match in Lithuania, inviting the deaf and hard of hearing community to support Riteriai during a UEFA Europa League qualifier. The initiative reached the final of the prestigious Football Business Awards, competing against major English clubs, and showcased how sports can drive social responsibility by promoting equality and accessibility.
https://fkriteriai.lt/2019/09/riteriu-iniciatyva-makeitlouder-pasauliniu-futbolo-verslo-apdovanojimu-socialines-iniciatyvos-finale/
