2023
ATP CHALLENGER VITAS GERULAITIS CUP
The tournament was recognized as the best ATP Challenger tournament of the 2023 season in the Europe and Africa region.
Event Management
Social Media Management
Partnership & Sponsorship
Marketing Strategy
PR & Media Outreach
Brand Strategy & Positioning
Client /
ATP Challenger Vitas Gerulaitis Cup
The marketing, communication, and partnership strategy for the Vitas Gerulaitis Cup ATP Challenger tournament was carefully crafted to elevate the event internationally and enhance its prestige. This involved smooth tournament positioning, attracting strategic partners, an effective ticket sales system, and excellent publicity. As a result, the Vitas Gerulaitis Cup was recognized as the top ATP Challenger tournament of 2023 in the European and African region. Additionally, a unique exhibition about Vitas Gerulaitis was created, honoring his legacy in both the SEB Arena and virtually.
https://www.15min.lt/sportas/naujiena/tenisas/vitas-gerulaitis-cup-geriausias-sezono-atp-challenger-turnyras-europos-afrikos-regione-222-2162308
